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Virtual BMW Dealership for Global Training

Virtual BMW Dealership for Global Training.


What was the requirement?

BMW aimed to develop a virtual dealership for immersive in-person training, accommodating around 50 participants from various countries.

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Visitor's journey design

A structured curriculum ensured a seamless and informative training experience.

VR experience design

Realistic virtual showroom with authentic furniture and interiors provided an engaging environment.

Virtual spaces creation

Collaborative development showcased latest BMW models in immersive spaces.

VR headsets supply and collection

Provided VR headsets for training, collecting them post-conference for reuse.

Moderation & participant support

Experienced moderators guided participants, offering personalized assistance.

Technical support & project management

Ensured smooth VR sessions and coordinated overall project execution.

How we helped

Hands-on experience in an authentic virtual environment enhanced learning.
Immersive technology captivated participants, improving their understanding of BMW products.
Enabled collaboration and cross-border learning for participants from multiple countries.
Reuse of VR headsets reduced costs and promoted sustainability.


What did adoption of VR training achieve?

The virtual BMW dealership provided an innovative and effective solution for global training. The immersive VR experience equipped participants with essential skills, enhancing customer interactions and delivering a seamless BMW brand experience worldwide.


I can only say a huge thank you!!! The VR session was TOP, and I am really grateful for the support you have provided in the extremely detailed emails sent to the participants.



Thank you for the great support you provided during the event. It was really incredible how fast you were able to solve the problems some of the team faced. Just a big THANK YOU for the great cooperation!



Thanks again for the exciting event and the great organization. Especially thank you for the constant support provided to the participants.



Thanks for a wonderful experience. I believe VR can really bring added value to training / workshops / conferences, and I enjoyed it very much.



Using VR increased my concentration, avoiding the classic lapse of attention. I believe VR also encourages participation and attention.



Amazing experience! Thanks so much for this very special training. It has definitely been the highlight of my training experiences to date.



I wanted to thank you for your help during the course. Without a shadow of a doubt it was the most interesting course I have ever attended.



Thanks again for the great experience you gave us in the virtual world, and the excellent support."

BMW AG Leadership Training



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Get in touch

If you would like to find out how we could help your business through extended reality experiences, please complete the form and we’ll be in touch to arrange a call.