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The use case for augmented reality.
3rd April 2023

Insight - the use case for augmented reality

Augmented reality (AR) is a technology that superimposes digital content onto the real world, allowing users to interact with virtual objects and information in a real-world environment.

AR can be used in a variety of industries and applications, some of which include:

  1. Retail and marketing: AR can be used to create interactive product displays and advertisements, allowing customers to see how products would look in their homes or try on virtual clothing before making a purchase.

  2. Education and training: AR can be used to create immersive learning experiences, allowing students to interact with 3D models and visualize complex concepts more intuitively. AR can also be used for training, allowing workers to practice tasks and procedures in a safe, virtual environment.

  3. Entertainment: AR can be used to create interactive gaming experiences, allowing users to experience virtual worlds and interact with digital objects in the real world.

  4. Navigation and wayfinding: AR can provide real-time directions and information to users, such as overlaying information about local landmarks or directions onto the real world.

  5. Healthcare: AR can be used to create interactive medical simulations, allowing doctors and medical students to practice procedures and surgeries in a safe, virtual environment. AR can also be used to provide real-time patient data and medical information to doctors and nurses.

Overall, augmented reality has a wide range of potential use cases across industries and applications, and its versatility and flexibility make it a powerful tool for enhancing how we interact with the world around us.